A Cuppa, Some Cosy Knits, and a Whole Lot of Personality: McWild’s Branding Shoot

Ahh, branding shoots. You never quite know where they’ll take you, but one thing’s for sure: when there’s a teacup in hand and some gorgeously cosy knits involved, you know it’s going to be a good one!

Let me introduce you to Debbie from McWild, the absolute loveliest human who knits the kind of hats, scarves, and mittens that make you want to book a winter holiday just for an excuse to wear them. Debbie’s knitting journey started with her mum, who taught her the ropes (or should I say yarns?) many moons ago. What began as a comforting, creative hobby has grown into a small business full of warmth—literally and figuratively.

Now, Debbie isn’t the biggest fan of having her photo taken. (Let’s be honest, who really loves posing for the camera?) So when she booked in for a branding shoot, she was understandably a bit unsure. But here’s the thing about branding shoots with me: we don’t do awkward poses or forced smiles. We have a chat, a laugh, and, in Debbie’s case, a lovely cup of tea. And honestly? She absolutely smashed it. We got some cracking headshots that show her exactly as she is—warm, genuine, and wonderfully creative.

​The Little Things That Matter Most

When I plan a branding session, I always like to make sure we capture the little personal touches. Because, let’s face it, your business isn’t just about what you sell—it’s about you. With Debbie, that meant including some of the special items that tell her story:

• Her mum’s ring—a nod to the woman who taught her to knit.
• A bracelet gifted by her family, representing all the love and support behind her business.
• And, of course, a cup of tea, because if you know Debbie, you know there’s always a brew nearby.

Oh, and let’s not forget the scarf. This wasn’t just any scarf. It was the scarf—the one that sparked the whole McWild journey. Seeing Debbie wear it with pride, laughing away while we captured her magic, was just the best.

​Why These Personal Touches Matter

Branding photos aren’t just for your website or Instagram—they’re there to tell your story. Customers love getting a glimpse of the person behind the brand. And let’s be honest, when they see Debbie’s smile and that ever-present teacup, they’ll feel like they know her before they’ve even hit “add to cart.”


So, if you’ve ever thought about booking a branding shoot but felt a bit like Debbie—unsure, nervous, maybe even dreading it—just remember: you don’t need to be a model. You just need to show up as you. Bring your favourite mug, wear that special scarf, or show off the bracelet that reminds you why you started. We’ll do the rest.

Debbie did, and look how beautifully it turned out. Plus, now she’s got a stash of gorgeous photos that capture exactly what McWild is all about: warmth, creativity, and a whole lot of heart.

​And if you’re in need of a cosy hat, scarf, or mittens to keep you snug through the colder months? Go check out McWild—you won’t be disappointed. Plus, you’ll know that every stitch was made by Debbie, with love, a laugh, and probably a cup of tea by her side.

Check McWild out here! - McWilD — Bio Site